One commercial ambition.
Spain is geographically close to the Netherlands. Commercially, the distance can be much greater.
Clarity gets things moving.
Business tends to be direct, structured and proposition-led. The offer is clear, the numbers are discussed and decisions are expected to move quickly.
Trust creates momentum.
Progress often starts with the right introduction, local context and confidence that you are committed for the long term.
Neither approach is better. Assuming they are the same can cost time, credibility and opportunity.
See how we bridge the gap
We combine market insight, senior relationships and hands-on commercial support to move from Spanish ambition to Spanish revenue.
Market insight
Commercial access
Hands-on execution
From first assessment to sustainable growth, we stay close to the commercial work that makes market entry succeed.
Is Spain genuinely attractive for your proposition—and where should you focus first?
We assess the market, regions, customer segments, competitors and routes to market. The result is a focused view of where the opportunity is strongest and what it will take to pursue it.
A clear Spanish opportunity thesis and a practical set of priorities.
Will the proposition and sales approach that work in the Netherlands also work in Spain?
We translate your offer into Spanish customer priorities, buying roles and decision dynamics. We sharpen the story, local proof points and commercial approach without losing what makes the proposition strong.
A proposition and sales narrative that feel relevant and credible in Spain.
Who can buy, influence or accelerate the opportunity—and how do you reach them credibly?
We identify priority accounts, decision-makers and potential partners, then create credible access and prepare the conversations that can move opportunities forward.
A qualified target list, stronger introductions and a more productive pipeline.
How do promising conversations become customers, partnerships and recurring growth?
We stay close to meetings, proposals, pilots, tenders, negotiations and partner development—adding local context and commercial momentum where it matters.
Faster learning, fewer false starts and tangible commercial progress.
How we work
We combine Dutch clarity with Spanish context—bringing structure to the ambition and relationships to the execution.
Where are you in the Spanish journey?
Discuss the next moveThere is no standard Spanish market-entry playbook. The route depends on your proposition, proof, existing position and appetite for investment.
Illustrative strategies
These are fictional draft examples. They will be replaced with Jeroen’s actual experience before launch.
Prove relevance and build a local reference before adding fixed cost.
Market entryDutch industrial technology provider · Catalonia
A 120-day entry plan built around 25 priority accounts, one local channel partner and a paid pilot with an anchor customer before investing in a Spanish team.
Draft example
Use partner access to test demand, refine the offer and learn how buying decisions are made.
Market entryDutch B2B software platform · National
The proposition is adapted for Spanish buying roles, four specialist partners are assessed and two co-selling sprints are launched before committing to a country organization.
Draft example
Keep reach where it works, while taking direct ownership of the customers that determine growth.
GrowthDutch manufacturer · Existing Spanish sales
The distributor model is reset, 15 strategic customers move to direct senior coverage and a quarterly pipeline rhythm creates focus, transparency and accountability.
Draft example
Your route should fit your reality.
Shape the strategy
Founder
A Dutch business developer and industry executive who understands both how Dutch companies operate and how commercial relationships are built in Spain.
Jeroen’s career spans offshore programme development at Gamesa, renewable-energy investment at Glennmont Partners and the commercial representation of Dutch engineering company TWD in Spain.
With a background from Delft University of Technology and IESE Business School, he combines technical understanding, commercial experience and an established position in the Spanish business community.
He helps clients bridge the distance between a compelling Dutch proposition and a functioning Spanish business.
Relevant perspective
CódigoSpain is shaped by the realities of complex B2B sales: long cycles, multiple stakeholders and the need to earn credibility before expecting commitment.
Clear on how Dutch companies frame value, qualify opportunities and expect commercial processes to move.
Familiar with the relationship, context and decision dynamics that shape progress in Spain.
Experience in technical, investment-led and partnership-based commercial environments.
Connect with Jeroen.
Start a conversation
Whether you are assessing the market, looking for your first Spanish customers or trying to accelerate an existing operation, we can help identify and execute the next practical step.
